Shawn ButlerJul 14, 20203 minThe 4 Parts to Getting New ClientsBusiness pushes ahead. Companies are still growing and making new deals that rely on the 4 Cs of business development: Credibility, Capabili
Shawn ButlerSep 1, 20173 minGuaranteed ResultsIt's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
Shawn ButlerAug 24, 20173 minHow Much Should You Charge for Your Service?I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
Shawn ButlerJul 19, 20171 minRule #1 of MarketingRule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...