Shawn ButlerMay 11, 20202 minLeadership MarketingBy some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and...
Shawn ButlerFeb 17, 20203 minSales Funnel 101: Pipeline MathematicsUPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...
Shawn ButlerAug 13, 20193 minStop Using LinkedIn WrongThere's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
Shawn ButlerFeb 26, 20192 minRight Person, Right Message, Right TimeThe classic marketing dilemma is to get the Right Message to the Right Person at the Right Time. Relevant Business Development has developed